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The
Consortium
The 2004 AMA Faculty Consortium will provide
a forum for the latest in agenda-setting research, pedagogical
concepts, and networking for faculty interested in Customer
Relationship Management.
Speakers include leading consultants and practitioners such
as Martha Rogers, (co-author of 1 to 1 Marketing and other
leading works) and Jill Dyche' (author of The CRM Handbook,
used in several graduate programs), as well as leading
scholars from around the world, including:
- Bob Lusch, Texas Christian University
- George Day, Wharton
- Rajendra Srivastiva, University of Texas
- Werner Reinartz, Insead
- William Cron, TCU
- Evert Gummeson, Stockholm University
- Michael Klienaltenkamp, University of Berlin
- Nicole Coviello, University of New Zealand
Why Attend?
- Leading-edge academic research presentations.
- Workshops on research and teaching concerning CRM.
- Real world materials and cases in CRM that you can use
in your own classes.
- Interact with leading marketing and sales professionals,
including NCR Teradata, RBC Bank, Edward Jones, Deloitte,
SAS, Salesforce.com and Microsoft.
- Interact with academic leaders and industry professionals
who can help you advance your research.
- Demonstrations of Datamining and Sales Force Automation
tools. Integrate software from SAS, Microsoft, and salesforce.com
into your CRM courses.
In the tradition of AMA Faculty Consortia of the past, you
can expect a high intensity conference with the material you
need and the opportunity to share with others who experience
the same passion you do for CRM
Our Sponsors
For more information, contact either
Conference Co-Chair:
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Special for PhD.
Student
Through the generosity of Microsoft, we
are able to offer a reduced rate to doctoral students.
Doctoral students can attend for $600, a
savings of $350. This reduced rate includes
registration, all meals, and entertainment. The only
additional costs are airfare. To register, use
the
Doctoral Student Registration Form
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